Magento is arguably one of the best e-commerce platforms for small and medium businesses with the ability to also work for huge companies because of its flexibility and adaptability. Some of the big brands with multiple stores that use Magento include Burger King and Huawei to name a few.
Magento is an open source e-commerce platform that was released in 2008. This platform requires you to have some programming ability or have a team of programmers working for you.
Why Magento would be the most suitable for online stores:
1. Easy administration and management
Magento is one of the few platforms that have the capability of allowing you to set up multiple stores which can be managed from one back end. Most entrepreneurs opt to use it because of this versatility. This sets Magento apart from other e-commerce platforms that can only offer one store per account.
Some of the things you can control using one admin panel for multiple stores include:
- Customer information
2. High speed and scalability
One of the reasons an online store may fail to do well is when customers can’t get your store to open quickly enough. The load times of your store are crucial to the success of your business. With cut-throat competition in the market, the last thing you need is a slow opening storefront. Magento is fully optimized contributing to fast opening pages. Some technologies used in Magento include:
- Cloudways full page cache
These are high end caching technologies that improve the speed of your online store considerably. With Magento, you can expect reliability, stability, and performance as you start small and scale up gradually.
Compatible with stack-ups
Magento is compatible with most third-party plug-ins and extensions which developers will find easy to integrate to your online store. Many of these components are free, and even the ones that are chargeable are reasonably cheap. Using Magento’s API extension feature, you can connect applications without difficulty. Third party applications may include:
- Analytical tools
- Tracking method
- Payment gateways
Magento is not for everyone. However, those entrepreneurs who want a highly customized online store(s) will find Magento to be robust and versatile. It will also mean that you are capable of programming or you will need to hire a team who can take care of the programming. Speed and scalability are paramount in such a competitive market. Magento might be the e-commerce platform that you need in order to compete at the level you want.